The lines between influencers and leaders are increasingly blurred – a phenomenon that has been accentuated by digitalization. In pre-social times the word leader represented people with charisma and resilience, who could impact or motivate communities through their influence. Leaders…

Advocacy is “the deliberate process of influencing decisions within political, economic and social systems and institutions with the aim of making policies and processes more just, inclusive and pro-poor” (Helvetas Advocacy Concept). In this case study, we delve into the…

The opinion formation process can be discouraging, as we often cling to our beliefs even when we know we might be wrong. Instead of being guided by analysis, evidence, and intelligence, our opinions can be shaped by incompetence, overestimating our…

From smartphones to social media, the digital has become the primary avenue for communication and interaction in today’s world. Eighty-four per cent of Europeans report having a smartphone and most people report spending more than six hours per day online…

A theory of change In advocacy, where the objective is to influence those in power within a rapidly evolving and dynamic environment, a theory of change or future story plays a pivotal role. It serves as a roadmap, outlining the…

Pursuing change drives advocacy, but understanding where to start can be challenging. When faced with a problem, we may believe we know the solutions, yet we navigate within highly complex systems where diverse actors hold varying perspectives and pursue their…

In today’s hybrid world, the potential of social media for advocacy has been magnified. It has proven to be a powerful tool for reaching decision-makers, mobilizing communities, facilitating dialogue, and shaping messages. However, successful advocacy requires combining virtual and traditional…