Advocacy, Message, and Positioning – Training Course


School of Public Administration
Advocacy, Message, and Positioning
Training Course

Level: Top Management Corps of Civil Servants

Prepared by Prof. Asoc. Dr. Valbona Karakaçi, Advisor for Western Balkans, Helvetas Swiss Intercooperation,

The School of Public Administration in Albania considers Helvetas a strategic partner in offering training courses for the Top Management Corps of Civil Servants. Through a valuable collaboration, a comprehensive and tailored training program on “Advocacy, Message and Positioning” was developed. The training program introduced the concept of advocacy and equipped civil servants with the necessary skills and knowledge to drive positive change and foster sustainable development. Regular training sessions were conducted from 2019 to 2020, complemented by dedicated counseling sessions and focus groups to support concrete initiatives.


Here are some impressions from participants:

Ardjana Gjini 
I’m very happy about the participation in such training. Personally, I believe that this is one of the most interesting trainings regarding content, knowledge, and organization. I believe it is useful for my work.

Gentjana Zallumi 
It was my pleasure to meet you and to attend such an innovative and motivational training programme, where I had the opportunity to better understand the concept of advocacy and its aspects, which will really help me in my work and professional career. Thank you very much for your professional lecture, passion, and devotion, which made this training programme, one of the best I have attended. 

Anjeza Kazheli 
I’m deeply impressed. It was different from other trainings. I’ve learned a lot. I’m convinced that it will serve my daily work. I’m impressed, especially with the methodology. You inspired us to engage in advocacy work and debate about advocacy. I will remember it for a long time. 

Erilda Hoxha 
Highly appreciated. It was a pleasure to meet a lecturer like You.  


Interested to learn more, access the training curricula here: